Mia Tassone

WORK HISTORY

EDUCATION

SKILLS

ABOUT MIA TASSONE

I am not only a problem solver, I am a problem anticipator. I lead from a people, process, and platform standpoint.Geographically mobile, results focused, seasoned media specialist, integrated media planner, account executive, and project manager with a flair for helping businesses grow their brand. With a master’s degree in corporate communication and a bachelor’s degree in journalism, driven by marketing based on the transcendent relationship between brands and people. Proven ability to lead result-based projects and inform trends. I hold a Master\'s Degree in Corporate Communication from Università Cattolica del Sacro Cuore, which provided a framework for my international career. It impacted my professional marketing experience as it has exposed me to other lifestyles and given me a more global perspective. Furthermore, my leadership skills came to the forefront as I worked in teams with students from over 16 different countries as the team leader.I hold a Bachelor of Science in Journalism specializing in New Media News Production from Southern Illinois University Carbondale. I hope to continually play an active role in the evolving field of communication. I see Journalism as not only a profession, but a trade and a calling. Furthermore, as a writer I possess excellent research skills. As a Certified Yoga Instructor through InBody Academy, I am dedicated to educating individuals about yoga, health, wellness and fitness. I have worked to integrate these lifestyles across platforms as an experienced journalist, yoga educator, creative communicator and social media master. Core Competencies Include: Integrated Media Planning | Consumer Insights | Data & Analytics | Dynamic Creative Optimization| Programmatic Advertising | Sales | eCommerce | Account & Project Management| Reporting & Data Analysis | Reach, Awareness, Influence & Sales Lift | Quality vs. Scale | Recency & Frequency | Attribution | Digital Identities | Audience Targeting | SWOT Analysis | Blogging, Video, Photography & Content Creation | Google Display Network | Typing speed: 100 WPM | Proficient with AdTech & MarTech Platforms | Facebook Business Manager | Google 360 | Microsoft Suite | Adobe Creative Suite | KPI Tracking and Reporting | Sales | Customer Growth and Engagement Strategies | Integrated and Product Marketing Planning and Execution | Brand Strategy and Positioning