Amanda Rush

Director of Email Marketing @American Kidney Fund

Rockville, MD, US

Develop and execute a comprehensive email program strategy/roadmap aligned with the organization’s goals and objectives, including robust constituent journeys. • Define key priorities, focusing on strategies to drive acquisition, retention, and re-acquisition.• Collaborate with marketing, development, and education team members on strategies to grow AKF’s email database, using technical expertise to develop and implement best practices and testing strategies. • Work alongside the Marketing and Communications Manager to develop, schedule, and execute hundreds of email messages per year, ensuring appropriately targeted communications to help meet goals.• Oversee audience selection and segmentation through query building in conjunction with other department leads that define program needs, goals, and benchmarks.• In partnership with the Marketing and Communications team, make recommendations to the organization’s editorial calendar to increase the effectiveness of campaigns across all online and offline touchpoints.• Monitor and analyze consistent email program data and provide timely and accurate reporting to help determine the effectiveness of current strategies and/or revisions to strategy.• Contribute as a member of AKF’s leadership team, keeping leaders up to date with program performance, making strategy recommendations and ensuring the email program needs and considerations are understood and met.