Mridul Gupta

Area Sales and Channel Manager @Unilever

Indore, IN

Managed Personal Care & Foods categories in Chhattisgarh, India (annual turnover $60M); led 9 Sales Officers and 360+ sales personnel across 46 distributors• Implemented assortment, coverage & channel development strategies across outlets; leveraged field and distributor data to drive 120% growth in Hair Care and 30% YoY in Skin Care. Gained market share in high-impact open format retail, beauty outlets, and pharma channels, enhancing product visibility and driving sustained market share gains.• Drove distributor onboarding and whitespace coverage expansion; managed distributor inventory norms and service SLAs to support 1-day delivery execution to GT markets.• Led trade marketing & POS initiatives (merchandisers, retailer events) that increased regional category volume by 14%.• Inventory and Norms management at distributors to ensure high service levels in the secondary markets. Driving 1-day-delivery execution to GT market at distributors to compete with modern channels• Monthly / quarterly leadership review reporting and presentation on performance and insights. Setting strategy for the upcoming month / quarter for implementation. Setting / updating KPIs to ensure effective execution of the teams.Sales Operations and Vendor Operations projects• Improved distributor ROI by 8% through sales process rehaul (changes in Demand-Capture and Demand-Fulfilment processes)• Designed control tower to improve material flow visibility in HUL warehouses• reduced global vendor onboarding TAT by 27% through process redesign

Indian Institute of Management, Lucknow

Master of Business Administration - MBA

Indian Institute of Technology, Guwahati

Bachelor of Technology (B.Tech.)

Candlewick Public School, Jaipur

High School