Mridul Gupta
5+ Years in FMCG Sales & Ops | Unilever | Ex-ITC | IIM Lucknow | IIT Guwahati
- Role
- Area Sales and Channel Manager at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Mridul Gupta
A graduate of the Indian Institute of Management, Lucknow (MBA) and Indian Institute of…
Experience
Area Sales and Channel Manager
May 2023 — Present · Indore, IN
Managed Personal Care & Foods categories in Chhattisgarh, India (annual turnover $60M); led 9 Sales Officers and 360+ sales personnel across 46 distributors• Implemented assortment, coverage & channel development strategies across outlets; leveraged field and distributor data to drive 120% growth in Hair Care and 30% YoY in Skin Care. Gained market share in high-impact open format retail, beauty outlets, and pharma channels, enhancing product visibility and driving sustained market share gains.• Drove distributor onboarding and whitespace coverage expansion; managed distributor inventory norms and service SLAs to support 1-day delivery execution to GT markets.• Led trade marketing & POS initiatives (merchandisers, retailer events) that increased regional category volume by 14%.• Inventory and Norms management at distributors to ensure high service levels in the secondary markets. Driving 1-day-delivery execution to GT market at distributors to compete with modern channels• Monthly / quarterly leadership review reporting and presentation on performance and insights. Setting strategy for the upcoming month / quarter for implementation. Setting / updating KPIs to ensure effective execution of the teams.Sales Operations and Vendor Operations projects• Improved distributor ROI by 8% through sales process rehaul (changes in Demand-Capture and Demand-Fulfilment processes)• Designed control tower to improve material flow visibility in HUL warehouses• reduced global vendor onboarding TAT by 27% through process redesign
Education
Indian Institute of Management, Lucknow
Master of Business Administration - MBA
Indian Institute of Technology, Guwahati
Bachelor of Technology (B.Tech.)
Candlewick Public School, Jaipur
High School
Skills
- Mysql
- Git
- Ansys
- Graph Theory
- Matlab
- Visual Studio
- Solidworks
- Html5
- Javascript
- C++
- Python
- Bootstrap
- C
- Six Sigma
- Algorithms
- Google Api
- Machine Learning
- Creo
- R
- Gnu Octave
- Java
- Php
- C#
- Data Structures
- Css
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