Christopher Smith
Marketing & Strategic Communications Lead @AMERICAN SYSTEMS
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WORK HISTORY
Marketing & Strategic Communications Lead @AMERICAN SYSTEMS
Denver, CO, US
Lead enterprise-wide marketing and strategic communications supporting regulated federal IT, cybersecurity, and infrastructure technology operations—ensuring brand continuity and stakeholder trust during post-acquisition integration.Direct multi-vertical communications strategy across three major business lines, aligning executive, technical, and field stakeholders under a unified identity and message architecture. Oversee all facets of marketing operations, from creative services and digital engagement to events, internal communications, and brand governance.Manage external communications, thought leadership initiatives, and executive visibility with federal agencies and enterprise clients in high-profile, compliance-sensitive environments. Serve as strategic advisor to the C-suite on acquisition messaging, leadership communications, and customer reassurance through periods of change.Administer a multi-million-dollar marketing budget and lead cross-functional, agency, and vendor partnerships to optimize performance and ensure outcome-based alignment with corporate objectives. Known for integrating disciplined project management with agile creative execution to deliver measurable brand, trust, and revenue impact.
EDUCATION
University of Colorado Denver
Master of Science - MS, Marketing
SKILLS
ABOUT CHRISTOPHER SMITH
Senior communications and marketing executive with 20+ years leading strategic communications, executive advisory, and full-stack marketing operations across federal, nonprofit, technology, and hospitality sectors.I’ve served as a Senior Public Affairs Officer, Chief Marketing Officer, and external communications lead in environments where the cost of getting the message wrong is high: federal institutions, regulated technology, mission-driven nonprofits, and hospitality brands. Across those roles, I’ve translated mission into narrative, orchestrated communications across silos, and advised C-suite leaders on media, change communications, and stakeholder engagement.My core strengths include:Strategic communications planning and narrative architectureExecutive and spokesperson communications, media and issues managementFull-stack marketing and communications operations (paid, owned, earned, internal)Building and leading high-performing communications and marketing teamsCreating governance, playbooks, and measurement systems that align communications with organizational outcomesI enjoy building systems where communications teams are treated as strategists and storytellers, not order-takers—teams that understand the mission, believe in the narrative, and execute with rigor and humanity.
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