Alexandra Swanson
Founder @Sierra Club
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WORK HISTORY
Founder @Sierra Club
Colorado Springs, CO, US
Summary: Built a digital brand strategy, content creation, and project management for MoveTheJourney.com. Self-taught creative direction, audience engagement, and cross-functional collaboration. Developed and managed a storytelling-driven digital platform, integrating DEI, leadership, and community engagement insights to drive meaningful impact. 876 unique visitors in six months. Personal Project; did not monetize intentionally & Reduced effort to focus on career. Creative Strategy & Storytelling: Crafted compelling brand narratives, blog content, and digital resources, translating complex leadership and DEI principles into accessible, engaging stories. Project Management & Multi-Platform Execution: Managed multiple creative projects simultaneously, leveraging Trello (Asana-equivalent) and Slack to coordinate workflows, set deadlines, and drive team collaboration. Website Development & Content Strategy: Designed and maintained MoveTheJourney.com using WordPress, ensuring a seamless user experience, visual consistency, and brand alignment. Social Media & Digital Marketing: Utilized Adobe Suite, Canva, and Google Suite to develop visually compelling assets, manage brand communications, and expand audience reach. Cross-Functional Team Leadership: Spearheaded digital initiatives that aligned business objectives with audience engagement strategies, leading projects from ideation to execution.
EDUCATION
University of Southern California
Ed.D.
Oklahoma State University
Master of Business Administration (M.B.A.)
US Air Force Academy
Bachelor of Science (B.S.)
ABOUT ALEXANDRA SWANSON
From my early days in adventure tourism to the boardroom today, I’ve built a career…
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