Monika Aleksandra Tramś

Country Manager @TM Grupo Inmobiliario

Warsaw, PL

Commercialization of the tallest residential building in Europe, TM Tower in Benidorm, on the Polish market./ Implementation of the TM sales and marketing strategy in Poland, including execution and adaptation to local market specifics. Development of business strategy for key EU markets. Annual budgeting and implementation. Negotiations with partners, clients, and suppliers./ Development and oversight of media strategy across all channels. Forecast monitoring in collaboration with the GM, sales, and operations teams to ensure sales targets are met. Coordination of media agencies and supervision of advertising and marketing communications across the region. Strengthening TM brand awareness in Poland while maintaining consistent brand image through an effective omnichannel strategy. Planning and execution of all online trade activities to maximize website traffic and increase conversion rates./ Strategic budget planning and investment in media, while building brand premiumness and desirability. Curating a nationwide program of events, trade fairs, presentations, and experiential marketing initiatives./ Expansion of the sales team and integration into SAP to enhance follow-up processes. Supportive leadership./ 360° campaign development for new product launches. Creating effective communication strategies aligned with HQ guidelines to rejuvenate the customer base. Ongoing monitoring of forecast accuracy with the commercial team and GM to support achievement of sales targets./ VIP and client hospitality management. Net sales development and regular collaboration with agents in both Poland and Spain. Establishing and nurturing relationships with influencers and brand ambassadors to boost customer engagement.PARTNERS / Responsible for partnerships and collaborations in Poland with Diamonds by Forbes, Forbes Family Business Forum, European Forum of New Ideas, BCC, LaLiga and Valencia FC, Santander Bank, the Polish-Spanish Chamber of Commerce, and Eurobuild.