Molly Coplan
Director of Marketing @Storm Guard Of Wisconsin
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WORK HISTORY
Director of Marketing @Storm Guard Of Wisconsin
Fitchburg, WI, US
Oversee and optimize lead generation efforts across digital, print, and in-person channels to drive consistent sales growth- Manage and develop the call center team, ensuring effective appointment scheduling, communication, and conversion tracking- Lead face-to-face marketing initiatives and identify high-impact community events and partnerships to strengthen local presence- Design and execute multi-channel campaigns including direct mail, print, and email to engage prospects and nurture leads through the funnel- Build and maintain automations, workflows, and AI practices that streamline lead nurture, follow-up, and customer retention- Direct the company’s social media monitoring and engagement strategy to ensure timely responses and brand consistency- Manage and grow the referral and brand ambassador programs to amplify word-of-mouth and customer advocacy- Implement and integrate marketing technologies and CRM tools to improve efficiency, reporting, and cross-department collaboration- Collaborate closely with sales, production, and leadership teams to align marketing strategies with revenue objectives and customer experience goals
EDUCATION
University of Wisconsin-Madison
Bachelor of Arts (B.A.), Journalism
Trinity College Dublin
Irish Studies
SKILLS
ABOUT MOLLY COPLAN
I\'m the person who will bring a growth mindset to efficiently push your marketing dollars as far as they can go. I\'m the team member who will adjust your strategy so it best fits your current brand, business, or personal goals. I\'m the collaborator that will encourage you to view a creative concept from a different perspective. Finding innovative and effective solutions is what pushes me to always strive for better.I\'m also the person who will notice your new nail polish color. I\'ll remember the restaurant you suggested I visit last month and what your favorite dish was. I\'ll know that you\'ll be out of the office on Friday because it\'s your dog\'s fifth birthday. I\'m an active listener who finds creating connections and growing relationships as pillars of my happiness. Take a peek below to learn more facts about me, but feel free to reach out to talk about my current favorite happy hour spot.
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