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Manager, Digital Performance Americas @Amadeus
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WORK HISTORY
Manager, Digital Performance Americas @Amadeus
US
Led a team of SEM & SEO analysts and strategists composed of 22 team members which managing a combined portfolio of $16.5 million USD a year in media campaign budgets for over 600 independent hotel websites- Expanded SEO Americas team overseeing our US, Canada and Latin America hotel websites by 25%- bringing our total in-house SEO analyst team to 10 members and promoting a Sr. Analyst within the team to Team lead- Oversaw expansion of NORAM media analyst team by growing a key report to manage and grow it. In 2022, the team grew by 65%- bringing the media analyst team to 11 experts with one Sr. Analyst promoted to team lead- Developed Proprietary media planning tool to leverage in-house data at scale during media planning stage for new prospects within the US, Canada and Latin America- Collaborated with global media leaders to streamline global SEO & SEM standards of operation with an emphasis on automation and partnership deliverables.
EDUCATION
Miami Dade College
Associate of Arts (A.A.), English Language and Literature, General
Florida International University
Bachelor of Science (B.S.), Digital Media
Florida International University
Minor in Hospitality, Hospitality Administration/Management
SKILLS
ABOUT MOISES FUERTES
Bilingual digital marketing expert with 10 years of digital marketing experience, strong proficiency in team leadership & customer relationship management. Mastery of Google, Microsoft & Meta Ads platforms in addition to Google’s Marketing Platform (SA360 & DV360).
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