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Marisa Marionakis
Vice President Consumer Products @Skydance
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WORK HISTORY
Vice President Consumer Products @Skydance
CA, US
EDUCATION
University of South Carolina-Columbia
Bachelor of Arts - BA
SKILLS
ABOUT MARISA MARIONAKIS
A dynamic leader in brand development, with extensive entertainment experience across some of the most iconic kid and adult brands, i.e. Adventure Time, Powerpuff Girls, Ben 10, Rick and Morty, Call of Duty, Overwatch, etc.A natural ability to collaborate well with others to strategize, negotiate and secure licensee partners to grow the IP across multiple categories including soft goods, publishing, hard goods and experiential.An entrepreneurial approach to identify solutions, with a deep understanding of how to drive that fan into a fanatic. Experience with translating IP to merchandise collaborations and fan events that create unique marketing narratives to drive awareness and sustain brand loyalty. Define and develop innovative approach for additional revenue stream to maximize brand opportunities that generates exclusive retail programs and double-digit growth.A driving force behind building and nurturing studio trust for early asset releases to strategically align multi-category product launches in conjunction with entertainment releases. Reinventing a new department line of business where the consumer purchases the experience they crave outside the content, expanding the company into tween and adult global publishing, placing talent on the New York Times Best Sellers list, and generating year over year multi-million revenue growth.KNOWN FOR:Brand Strategy & Marketing InnovationBrand DevelopmentRelationship BuilderBusiness DevelopmentBrand Collaborations | Fan EventsMotivate Cross-Department CollaborationsSKILLED IN:Create and Implement Brand StrategyContract NegotiationOrganizational LeaderMultitask in a Fast-Paced and Deadline-Driven EnvironmentDiversify Product DevelopmentTalent Elevation & ManagementEffective Analytical and Interpersonal Skills Forecasting | Revenue Driver INDUSTRY EXPERIENCE:Consumer Products | Hardlines | Softlines | Collaborations | Publishing | Retail Development | Entertainment Marketing | Fan Events | Talent Elevation | Product Development | Business Development | Industry Trends ADDITIONAL RELEVANT EXPERIENCE:Advertising Sales
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