Mitch Johnston

WORK HISTORY

EDUCATION

ABOUT MITCH JOHNSTON

Marketing executive with deep experience leading brand strategy, full-funnel marketing, partnerships, and growth for multi-property hospitality and lifestyle portfolios. I specialize in building integrated marketing systems from the ground up; connecting brand vision, commercial strategy, and performance data to drive revenue and long-term value.My experience includes multi-million-dollar budget oversight, PR and earned media leadership, CRM and lifecycle strategy, digital performance, vertical development, event and experiential marketing, and cross-functional team leadership. I’ve led campaigns, partnerships, and openings across diverse markets while consistently delivering measurable growth.What drives me is the challenge of building brands people trust; whether through creative storytelling, strategic clarity, or meaningful experiences. I thrive in mission-driven environments, especially those balancing innovation, culture, and real-world impact.Interseted in VP-level opportunities across tech, climate, travel, lifestyle, and experiential categories.Strengths:• Full-funnel marketing strategy (paid, owned, earned)• Brand development and repositioning• Hotel pre-opening and relaunch strategy• CRM and loyalty• Commercial planning and revenue integration• UX optimization and conversion design• Team leadership, vendor management, and creative directionSpecialties/Skills: B2B & B2C Marketing Strategy, Brand Management, Team & Project Management, Account Management, Vendor & Agency Management, Asset Management, Product Marketing, Event Marketing, Creative Services, Digital/Online Marketing & Promotions, Social Media Strategy, Brand Partnership Development, Design and Execution of Creative and Marketing Communications, Cost and ROI Analysis, KPI Metrics Analysis, Public Relations