Anthony Lerma

Head of Digital Marketing @Wicked

Hermosa Beach, CA, US

I handle the day-to-day management of all paid search & social accounts for Wicked+. I\'m responsible for developing and implementing PPC strategies, managing budgets and bids, optimizing account configurations and targeting, and client reporting. I use a combination of native ad platforms, software integrations, and analytics toolkits to accomplish this. My duties are but not limited to: • Plan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management. • Ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, ad creative, and landing page revisions based on performance targets and client objectives. • I demonstrate resourcefulness and the initiative to lead advanced projects by forecasting and planning client\'s account growth objectives. • Assisting account managers with client communications around paid search knowledge and recommendations to develop and deliver a clear strategic vision to each client. • Provide opportunity analysis and support for all of our clients\' sales initiatives.

San Francisco State University

Bachelor of Arts (B.A.), Psychology

San Francisco State University

Bachelor of Arts (BA), Fine Art; Sculpture