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Mindi Reiff
Senior Manager Resellers and Institutional Sales @American Dental Association
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WORK HISTORY
Senior Manager Resellers and Institutional Sales @American Dental Association
Chicago, IL, US
Exceeded annual sales goals three years in a row- 2022: 5% above goal- 2023: 7.9% above goal- 2024: 13% above goal• Drive revenue growth by managing sales of books, eBooks, and patient education resources to industry clients, including dental resellers, academic institutions, and dental service organizations. • Develop, manage, and strengthen key account relationships with resellers, including Patterson, Henry Schein, Amazon, Optum, AAPC, Wasserman, Baker & Taylor, Rittenhouse, and EBSCO.• Promote new titles, negotiate vendor contracts and implement marketing campaigns, and provide accurate metadata and content specifications to increase product visibility and adoption.• Expand technical knowledge of proprietary software/portals used for order processing and analytics by major accounts; utilize provided analytics and reporting to better manage accounts and improve margins• Partner with Business Services to design and analyze targeted sales reports, identify distribution gaps and increase product penetration within existing accounts.• Lead product reviews with reseller and institutional marketing managers, leveraging media kits and co-branded promotions to build demand.• Explore new sales opportunities across government, education, and dental networks; collaborate with Sales Enablement to create print and digital campaigns; plan, execute, and attend industry conferences.
EDUCATION
Columbia College Graduate/University of Kansas 3 years
Bachelor's degree
ABOUT MINDI REIFF
Proven revenue driver and relationship builder with nearly 30 years of experience in…
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