Millie Hogue

Head of Marketing @Hakkōda, an IBM Company

Executive leading marketing for the cloud data consultancy named Snowflake\'s 2023 Innovation Partner of the Year, specializing in healthcare, financial services, and the public sector. Lead strategy and execution across the brand, PR, demand generation marketing, SEO, social media, thought leadership, marketing innovation, events, creative development, email/lifecycle, consumer research, measurement, integrated media, marketing operations.// Set strategic roadmap to achieve 2x revenue growth YOY and continue to move upmarket // Launched multi-touch ABM campaigns // Developed new prospect and customer upsell marketing motions // Led team responsible for brand identity and creative development, established 3-1 ROAS across key channels