Mila Babrikova

About Mila Babrikova

Strategic leader with a passion for driving business success, brand growth, and customer-centric innovation. Brings deep expertise in brand building and transformation within complex organizations, with a strong focus on orchestrating customer engagement across channels. Proven ability to lead multidisciplinary teams and champion creativity—delivering some of the most iconic and award-winning work in advertising.

Experience

1. Global Group Account Director

   Deloitte Digital

   Mar 2021 — Present · NY, US

   At Deloitte Digital, I led the development of breakthrough creative platforms and integrated campaigns for some of the world’s most respected healthcare, life sciences, tech and consumer organizations. With a focus on health equity, powerful storytelling and marketing innovation, I partnered directly with CMOs and cross-functional teams to drive real-world impact.Johnson & Johnson \"Illustrate Change\": Spearheaded a critical health equity initiative addressing racial disparities in medical imagery, creating the largest BIPOC illustration library in the world. The work won multiple Cannes Lions, Clio Health, and MM+M awards.Johnson & Johnson \"This is CGT\": Led an unbranded campaign educating employers on the value of Cell and Gene Therapies. Oversaw full strategic and creative execution, including MLR management and IAT leadership.NYU Langone \"Best Outcomes\": Partnered with the client leadership and marketing teams to develop the evolution of the “Best Outcomes” creative platform, driving patient growth and elevating NYULH to a category of one.NewYork-Presbyterian \"Sickle Cell Ball\": Championed an important initiative at the intersection of health equity, sports and culture generating awareness and understanding of Sickle Cell Disease. Partnered with the NBA and Wilson to create a limited edition \"Sickle Ball.\" Recognized with a Cannes Bronze Lion in 2025.Vertex: Built and implemented a Content Factory, increasing content reuse, reducing production costs, and enabling personalized messaging across audiences.CSAA Insurance Group: Expanded the campaign with popular musical hits and Super Bowl activations, driving tremendous lift in quotes and policies.

Education

• Ithaca College

  Communication, Advertising and Public Relations

• Institute for the International Education of Students (EIS Abroad)

  Communication and Economics, Semester Abroad in Milan, Italy

Skills

• Digital Marketing
• Branded Content
• Integrated Marketing
• Account Management
• Brand Development
• Budget Management
• Analytics
• Advertising
• B2b Marketing