Mikołaj Stańczak

WORK HISTORY

EDUCATION

ABOUT MIKOŁAJ STAŃCZAK

Almost 20 years of experience in implementing performance campaigns for local and global clients, which I have gained both in one of the largest media agencies in Poland (Starcom - Publicis Groupe) and on the client-side (retail: RTV EURO AGD, Fintech). For 8 years I have been managing teams responsible for implementing campaigns and accountable for a business result at a specific cost (resulting from P&L responsibility) for the largest brands (e. g. T-Mobile, Samsung, RTV EURO AGD, Microsoft, FCA, Kaufland, Frisco, GE Money Bank, PZU, Coca Cola, GSK, Novartis). I focus on developing and acquiring new competencies, which results in increasing responsibility along with new jobs. I started my professional career in 2008 from the implementation of the Google Adwords campaign, up to full responsibility for omnichannel strategy online activities (SEM, SEO, Paid Social, Programmatic, Affiliation, CRM, UX, Web Analytics, Remarketing), offline (Radio, TV, Press, OOH ), PR, communication, creating new business offers and products. I introduce agile changes in campaigns based on data-driven models, or econometric models, so as to achieve maximum growth at optimal costs. I am fluent in both campaign planning and optimization tools (including Google Ads, Facebook Ads Manager, ROI Hunter, Doubleclick Search, DoubleClick Bid Manager, Google Merchant Center), analytics (including Google Analytics, Facebook Analytics, Google Insights, Google Trends), SEO (Senuto, Screaming Frog, Majestic, Page Speed Insights, GtMetrix, Pingdom, Google Search Console), Affiliation (Tradedoubler, HasOffers) as well as project management (including Agile Project Management). I am characterized by an analytical style of decision making, as well as diligence and openness to new experiences (NEO-FFI). I am a graduate of Marketing at WSPMSB and Fintech at the Faculty of Management at the University of Warsaw (The substantive partner is PwC). Skills: Digital Strategy, Social Strategy, Data-Driven, Econometric Models, Programmatic, SEO, Google Ads, Affiliation, Remarketing, Agile Project Management, Scrum Tools: AdForm, Google Ads, Facebook Ads Manager, ROI Hunter, Doubleclick Search, DoubleClick Bid Manager, Google Merchant Center, Google Analytics, Facebook Analytics, Google Insights, Google Trends, Senuto, Screaming Frog, Majestic SEO, Page Speed Insights, GtMetrix, Pingdom, Google Search Console, Tradedoubler, HasOffers, Languages: English – C1 After hours a paraglider pilot :)