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Start for FreeMikhala Nelson
Sr Manager, Business Unit Sales & Strategy - Kraft Condiments @Kraft Heinz
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WORK HISTORY
Sr Manager, Business Unit Sales & Strategy - Kraft Condiments @Kraft Heinz
Chicago, IL, US
Lead commercial strategy for the $1B Kraft condiments portfolio across Mayonnaise, Miracle Whip, Salad Dressings, and BBQ Sauce, translating brand strategies and consumer/category insights into retail execution across assortment, pricing/promotion, and distribution.
EDUCATION
Duke University - The Fuqua School of Business
Master of Business Administration - MBA, Strategy, Innovation & Entrepreneurship
The University of Georgia
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT MIKHALA NELSON
I’m a 3-time award-winning marketer and operator with 8+ years of experience building and scaling consumer brands across CPG and entertainment brands. Over the years, I\'ve had a hand in extending the legacy of iconic consumer brands like Yoplait, Go-GURT, Lucky Charms, Nature Valley, Cartoon Network, and Adult Swim. My experiences sit at the intersection of brand building + campaign strategy and execution + partnerships. At General Mills and Warner Bros. Discovery, I\'ve led cross-functional teams and agency partners to take ideas from the initial spark to a full-scale, national launch, from national retail programs and innovation drops to multi-channel campaigns seen by millions (at times billions) of people. I\'m especially strong at:* Driving clarity and turning ideas into clear plans with clear roles for a team to execute* Keeping complex projects moving across multiple internal and external partners + stakeholders* Using consumer insights + data to inform strategy (the how) and execution (the what)Associations: Management Leadership for Tomorrow, Forte Foundation
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