Mikhala Nelson

About Mikhala Nelson

I’m a 3-time award-winning marketer and operator with 8+ years of experience building and scaling consumer brands across CPG and entertainment brands. Over the years, I\'ve had a hand in extending the legacy of iconic consumer brands like Yoplait, Go-GURT, Lucky Charms, Nature Valley, Cartoon Network, and Adult Swim. My experiences sit at the intersection of brand building + campaign strategy and execution + partnerships. At General Mills and Warner Bros. Discovery, I\'ve led cross-functional teams and agency partners to take ideas from the initial spark to a full-scale, national launch, from national retail programs and innovation drops to multi-channel campaigns seen by millions (at times billions) of people. I\'m especially strong at:* Driving clarity and turning ideas into clear plans with clear roles for a team to execute* Keeping complex projects moving across multiple internal and external partners + stakeholders* Using consumer insights + data to inform strategy (the how) and execution (the what)Associations: Management Leadership for Tomorrow, Forte Foundation

Experience

1. Sr Manager, Business Unit Sales & Strategy - Kraft Condiments

   Kraft Heinz

   Jan 2026 — Present · Chicago, IL, US

   Lead commercial strategy for the $1B Kraft condiments portfolio across Mayonnaise, Miracle Whip, Salad Dressings, and BBQ Sauce, translating brand strategies and consumer/category insights into retail execution across assortment, pricing/promotion, and distribution.

Education

• Duke University - The Fuqua School of Business

  Master of Business Administration - MBA, Strategy, Innovation & Entrepreneurship

  2023 — 2025

• The University of Georgia

  Bachelor of Business Administration (BBA), Marketing

Skills

• Teamwork
• Social Media
• Powerpoint
• Microsoft Excel
• Analysis
• Research
• Organization Skills
• Marketing
• Time Management
• Speech Writing
• Marketing Strategy
• Customer Service
• Writing
• Public Relations
• Microsoft Word
• Management