Mike Thiel

About Mike Thiel

Highly accomplished Global Marketing Leader with a proven track record of driving significant revenue growth and market share expansion for leading beverage brands, including successful launches in the ready-to-drink (RTD) category. Expertise in international marketing and global expansion, brand strategy development, innovation, and go-to-market execution across diverse markets. Proven ability to lead and motivate high-performing cross-functional teams, manage multi-million dollar budgets, and deliver exceptional results that exceed business objectives.• Global Brand Leadership: Global Market Entry, Cross-Cultural Marketing, Localization Strategies, International Brand Building, Global Team Leadership, Global Expansion Strategies• Brand Management: Brand Strategy Development, Brand Positioning, Brand Revitalization, Portfolio Management, Brand Equity Building, Brand Planning, Communications Strategy, Brand Architecture• Innovation & Product Development: New Product Development, Innovation Pipeline Management, Consumer Insights, Trend Analysis, R&D Collaboration, Line Extensions, Product Innovation• Marketing Strategy & Execution: Integrated Marketing Campaigns, Go-to-Market Strategies, Channel Marketing, Trade Marketing, Digital Marketing, Social Media Marketing, Experiential Marketing, Public Relations, Influencer Marketing, Growth Strategy• Leadership & Management: Team Leadership, Cross-Functional Collaboration, Budget Management, Project Management, Performance Management, Coaching & Mentoring, Team Building, Culture Development• Analytical & Strategic Thinking: Data Analysis, Market Research, Competitive Analysis, Strategic Planning, Problem-Solving, Decision Making, Financial Analysis, P&L Management, KPI Tracking

Experience

1. Senior Brand Manager - Splash Refresher

   Bluetriton Brands

   Nov 2021 — Present · Franklin, TN, US

   Oversaw all aspects of the $85MM Splash Refresher Brand Family, driving P&L performance, developing and executing brand vision and strategy, leading integrated marketing campaigns (including package & pricing strategy), managing the innovation pipeline, overseeing agency partners, and directing route-to-market strategy.

Education

• Marquette University

  BS, Marketing & Finance

  1998 — 2002

• University of Arizona

  Bachelor of Science (BS), Business Administration

  1997 — 1998

Skills

• Program Management
• Marketing Communications
• Integrated Marketing
• Marketing Research
• Social Media
• Brand Management
• Marketing Strategy
• Sales
• Advertising
• Strategy
• Email Marketing
• Management
• Product Marketing
• Social Networking
• Budgets
• Marketing
• Creative Direction