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Start for FreeMike Thiel
Senior Brand Manager - Splash Refresher @Bluetriton Brands
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WORK HISTORY
Senior Brand Manager - Splash Refresher @Bluetriton Brands
Franklin, TN, US
Oversaw all aspects of the $85MM Splash Refresher Brand Family, driving P&L performance, developing and executing brand vision and strategy, leading integrated marketing campaigns (including package & pricing strategy), managing the innovation pipeline, overseeing agency partners, and directing route-to-market strategy.
EDUCATION
Marquette University
BS, Marketing & Finance
University of Arizona
Bachelor of Science (BS), Business Administration
SKILLS
ABOUT MIKE THIEL
Highly accomplished Global Marketing Leader with a proven track record of driving significant revenue growth and market share expansion for leading beverage brands, including successful launches in the ready-to-drink (RTD) category. Expertise in international marketing and global expansion, brand strategy development, innovation, and go-to-market execution across diverse markets. Proven ability to lead and motivate high-performing cross-functional teams, manage multi-million dollar budgets, and deliver exceptional results that exceed business objectives.• Global Brand Leadership: Global Market Entry, Cross-Cultural Marketing, Localization Strategies, International Brand Building, Global Team Leadership, Global Expansion Strategies• Brand Management: Brand Strategy Development, Brand Positioning, Brand Revitalization, Portfolio Management, Brand Equity Building, Brand Planning, Communications Strategy, Brand Architecture• Innovation & Product Development: New Product Development, Innovation Pipeline Management, Consumer Insights, Trend Analysis, R&D Collaboration, Line Extensions, Product Innovation• Marketing Strategy & Execution: Integrated Marketing Campaigns, Go-to-Market Strategies, Channel Marketing, Trade Marketing, Digital Marketing, Social Media Marketing, Experiential Marketing, Public Relations, Influencer Marketing, Growth Strategy• Leadership & Management: Team Leadership, Cross-Functional Collaboration, Budget Management, Project Management, Performance Management, Coaching & Mentoring, Team Building, Culture Development• Analytical & Strategic Thinking: Data Analysis, Market Research, Competitive Analysis, Strategic Planning, Problem-Solving, Decision Making, Financial Analysis, P&L Management, KPI Tracking
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