Mike Schoenberger

Trade Show Manager @Veda Now H1

Madison, WI, US

Plan and execute healthcare’s premier annual trade shows HLTH and ViVe with an avg. audience of 12K-15K attendees. Manage vendor relationships. Direct event staff, vendors, and technical production teams. Prepare backup plans and proactively/discretely solve problems. Build and manage stakeholder relationships with consistent communication.Event Planning & Execution: Own vision, planning, space design, staffing, scheduling, and day-of logistics/agenda.Partner with executive leadership to understand the event’s goals and target ROICollaborate with internal marketing teams to design engagement opportunities, lead generation activities, and memorable customer experiences incorporating the event’s theme and business goalsManage and track the $125K-$200K event budgetVendor Management: Manage vendor/union relationships; communicate vision and ensure branding compliance. Lead vendor and sponsorship contract negotiations and oversee contract fulfillment/qualitySource attention-grabbing, branded giveaways/swag to drive traffic and enable Sales conversationsStrategy & Efficiency: Develop and cascade repeatable and saleable event processes and procedures.KPIs & ROI: Understand and execute events based on strategic goals e.g. brand visibility, lead generation, etc.Increased trade show booth generated leads from 25 (’22) to 300 (’23)Produce and present post-event reports and lessons learned; lead pre-planning sessions for following year

University of Tennessee, Knoxville

Bachelor of Business Administration (B.B.A.), Marketing