Mike Schoenberger
First in, last out, Sr. Event Producer who plans/executes events that meet strategic goals
- Role
- Trade Show Manager at Veda Now H1
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Mike Schoenberger
Extra padded carpet at convention halls = happiness! Experience in special…
Experience
Trade Show Manager
Aug 2023 — Present · Madison, WI, US
Plan and execute healthcare’s premier annual trade shows HLTH and ViVe with an avg. audience of 12K-15K attendees. Manage vendor relationships. Direct event staff, vendors, and technical production teams. Prepare backup plans and proactively/discretely solve problems. Build and manage stakeholder relationships with consistent communication.Event Planning & Execution: Own vision, planning, space design, staffing, scheduling, and day-of logistics/agenda.Partner with executive leadership to understand the event’s goals and target ROICollaborate with internal marketing teams to design engagement opportunities, lead generation activities, and memorable customer experiences incorporating the event’s theme and business goalsManage and track the $125K-$200K event budgetVendor Management: Manage vendor/union relationships; communicate vision and ensure branding compliance. Lead vendor and sponsorship contract negotiations and oversee contract fulfillment/qualitySource attention-grabbing, branded giveaways/swag to drive traffic and enable Sales conversationsStrategy & Efficiency: Develop and cascade repeatable and saleable event processes and procedures.KPIs & ROI: Understand and execute events based on strategic goals e.g. brand visibility, lead generation, etc.Increased trade show booth generated leads from 25 (’22) to 300 (’23)Produce and present post-event reports and lessons learned; lead pre-planning sessions for following year
Education
University of Tennessee, Knoxville
Bachelor of Business Administration (B.B.A.), Marketing
1999 — 2003
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.