Mike Klebacha

AVP, Digital Strategy @The Shipyard

Columbus, OH, US
MOBILE NUMBERS
+16•••••••32

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WORK HISTORY

Jan 2024 — Present

AVP, Digital Strategy @The Shipyard

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Fahlgren Mortine was acquired by The Shipyard. Lead the agency\'s Digital Strategy practice as senior SME across the connected digital ecosystem — directing AI search and GEO strategy, marketing automation, SEO, content strategy, analytics infrastructure, and cross-functional campaign execution.

EDUCATION

N/A

Capital University

MBA

N/A

The Ohio State University

Bachelor of Arts - BA, Communication, Journalism, and Related Programs

SKILLS

Professional MentoringProject ManagementDirect to ConsumerClosed Loop MarketingDigital StrategyBroadcastPmpMobile ApplicationsLeadershipPharmaceutical IndustryProgram ManagementBusiness-to-Business AdvertisingStrategic CommunicationsEmail MarketingEducational TechnologyInteractive MarketingAccount ManagementClient ServicesE-LearningPrintConsumer ElectronicsBrand DevelopmentStrategyProcess ImprovementNew Business DevelopmentMulti-Channel MarketingHealthcareInstructional DesignExecutive ManagementDigital MarketingRetailContract NegotiationScopes of WorkAdvertisingOrganizational LeadershipWebsite DevelopmentDirect to PatientHcp MarketingSocial Media MarketingOnline Advertising

ABOUT MIKE KLEBACHA

Digital strategist and enterprise marketing leader with a career built inside Digital — from its earliest days to today\'s AI-driven frontier — driving commercial outcomes for some of the world\'s largest organizations.I bring deep, hands-on command of the connected ecosystem: AI search and GEO, marketing automation, global web platforms, content strategy, sales enablement, and the analytics infrastructure that ties it together.Companies count on me as a marketing communicator, connector, and orchestrator with a proven track record of leading cross-functional teams to deliver integrated digital marketing products and programs. I take a holistic approach to Digital, using technology not only to create compelling customer experiences, but also to build the measurement and automation infrastructure needed to scale, optimize performance, and ultimately deepen customer connections.

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