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Mike Crosby

Strategic Business Advisor L Technology Thought Leadeship B2c B2b @Circana

Peoria, AZ, US
EMAILS
m••••••••@circana.com
MOBILE NUMBERS
+16•••••••36

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WORK HISTORY

May 2020 — Present

Strategic Business Advisor L Technology Thought Leadeship B2c B2b @Circana

Phoenix, AZ, US

Respected Technology Advisor and Thought Leader with 30+ years of global experience across consumer and commercial markets. Proven expertise in all GTM models—including direct, hybrid, and 2‑tier distribution—with a strong track record in driving growth, optimizing channels, and leading high‑performance teams.Core Skills: Analytics · Channel Strategy & Partners · Business & Sales Leadership · E‑commerce · Marketing · Customer Engagement · Program Management · Leadership Development · P&L Management · Sales Performance

EDUCATION

N/A

Santa Clara University - Leavey School of Business

Corporate Finance for Non Financial Executives

SKILLS

Product MarketingSales ManagementStrategyProduct ManagementStrategic PartnershipsChannel PartnersBusiness DevelopmentChannelMarketing StrategyConsumer ElectronicsSalesE-CommerceManagementGo-to-Market StrategyCompetitive AnalysisAccount ManagementP&L ManagementMarketingCross-Functional Team LeadershipBusiness StrategyProduct DevelopmentLeadershipSolution SellingNew Business DevelopmentStrategic PlanningMulti-Channel MarketingSales OperationsB2bIntegrated MarketingSales ProcessSalesforce.comStart-UpsAnalyticsDirect SalesPricingProduct LaunchOutsourcingLeadership Development

ABOUT MIKE CROSBY

Recognized technology and GTM leader with 30+ years of experience helping organizations…

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