Mike Calawerts

Area Developer Business Operations Leader @KidStrong

Minneapolis, MN, US

When I joined KidStrong, my focus was clear: build and grow multiplefranchise locations while making sure families had the best experiencepossible.From scouting sites and running pre-sales campaigns to developing programsand hiring strong teams, I’ve been hands-on with every step of launching andrunning our centers.Along the way, I’ve worked closely with both franchisees and the franchisor,serving on the Franchise Advisory Council to make sure the voices of localowners and members shape how the program evolves.Highlights of Impact:• Helped drive 200% revenue growth by keeping member turnover under 7% andbuilding a strong base of loyal families.• Improved lead-to-trial conversion by 21% and trial-to-member conversion by24%, leading to a 28% increase in revenue performance.• Built strategic partnerships with local health and wellness providers,which consistently generated 10–25% more leads each month.• Achieved profitability within the first three months of opening eachlocation by focusing on operational readiness and customer acquisition.

University of Wisconsin–Oshkosh

Bachelor of Arts (B.A.), Communication and Media Studies

Michigan State University

Master's degree, Coaching Education and Leadership

Indiana State University

Master of Arts (M.A.), Sport & Fitness Management