Miguel P.

WORK HISTORY

EDUCATION

ABOUT MIGUEL P.

I am a seasoned Digital and Social Media Analyst with over eight years of experience in data-driven strategy, analytics, and performance optimization across diverse platforms. With a proven track record at top organizations like Univision Communications, Terra Networks, Discovery Communications and Telemundo. I specialize in leveraging data to enhance digital presence, drive engagement, and achieve business objectives.I also have over a decade of experience as international trade professional, driving market expansion and export growth for Colombian businesses. During my tenure at Procolombia, I played a pivotal role in identifying global opportunities, developing strategic export plans, and fostering successful market penetration across Europe, North America, and South America.Digital and Social Media Expertise• Digital Analytics & Strategy: Spearheading the development of automated dashboards, KPI tracking, and advanced analytics to support decision-making and exceed performance targets.• Social Media Optimization: Collaborating with teams to refine SEO and social media strategies, leading to significant gains in visibility and audience growth.• Performance Reporting: Creating comprehensive, actionable reports tailored to stakeholders, ensuring insights align with business objectives.Trade and Export Experience• Market Expansion: Identified and developed opportunities in Europe, North, and South America, enabling local exporters to thrive in international markets.• Strategic Export Planning: Created tailored export strategies by analyzing distribution channels, logistics, and consumer trends, achieving over 100% of growth targets.• Brand Representation: Led country branding initiatives at major trade shows worldwide, enhancing Colombia\'s visibility and reputation.• Quality and Excellence: Served as an ISO9001 Internal Quality Auditor and received multiple Excellence Awards for surpassing export goals.Recognized for my ability to streamline processes, foster collaboration, and deliver measurable results, I bring a dynamic mix of analytical precision and strategic insight to every project. Whether optimizing campaigns or uncovering growth opportunities, I thrive on turning data into meaningful outcomes.