Lisa Heimann
EVP, Corporate Research & Strategy @NBCUniversal
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WORK HISTORY
EVP, Corporate Research & Strategy @NBCUniversal
Los Angeles, CA, US
Oversee the evolution of the NBCU Research Council, which fosters collaboration and knowledge sharing across all the NBCU research teams, and helps provide a unified voice internally and externally on key initiatives and trends * Continue to drive multiplatform measurement strategy for NBCU, including current measurement and emerging alternatives as well as the optimization of our internal data through our platforms and distribution partners, working closely with all the NBCU research teams * Prioritize, unify and lead the development of enhanced tools in concert with IT, Data & Analytics teams and research teams.* Provide landscape and NBCU performance assessment to senior management through coordination with individual network research teams * Oversee the team optimizing the NBCU Media Lab operations
EDUCATION
Syracuse University
Bachelor of Science (BS), Telecommunications Management
ABOUT LISA HEIMANN
Strategic leader, advisor, storyteller, collaborator, thought leader, mentor, innovator, business partner * 20+ years of experience in network, digital, local and syndicated TV research * Experienced leader of multi-city teams supporting fast paced and diverse clients based on proactive strategic thinking and creative solutions while also fostering employee growth and development * Cultivator of quantitative, qualitative and syndicated research to cohesively tell a story of performance internally and externally * Strategic researcher focused on research to support business strategy and better monetization of new platforms
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