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Miguel Hernández García
Director De Marketing @Apodaca Group
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WORK HISTORY
Director De Marketing @Apodaca Group
Monterrey, MX
I lead the global expansion of our brand assets, from festivals to live experiences, by shaping powerful creative concepts that spark new business opportunities and partnerships with major brands. My focus is on elevating our storytelling and promotional strategies through innovation, collaboration, and creative excellence, ensuring that every campaign amplifies both impact and efficiency.
EDUCATION
FAAP - Fundação Armando Alvares Penteado
Ciclo Formativo de Grado Superior, Diseño gráfico
Universidad Iberoamericana, Ciudad de México
Maestría, Diseño estratégico e innovación
Tecnológico de Monterrey
Licenciatura, Diseño industrial y de productos
ABOUT MIGUEL HERNÁNDEZ GARCÍA
Brand strategist, idea translator and believer in the power of well-crafted communication.Over the past 15 years, I’ve worked across media, agencies, freelance and corporate environments. This journey has shaped a holistic perspective: creative yet structured, inspiring yet actionable.I’m passionate about helping ideas make sense, spark action and make people click — from brand conceptualization to crafting narratives, campaigns and experiences that connect with the right audience.I collaborate with organizations, teams, and founders to shape strategies that are not only clear, but meaningful.I’ve led cross-functional projects that merge brand thinking, storytelling and cultural relevance, always with a focus on sustainable outcomes and a deeply human approach.Current interests: education, tech, purpose-driven ventures, entertainment, sports and stories that move people.Experience includes- Brand positioning and communication strategy- Multichannel campaign development (traditional, digital, experiential)- Creative development and business pitch storytelling- Media and influencer relations- Marketing budget and performance management- Leadership of interdisciplinary creative teams- Projects rooted in storytelling, culture and emotional clarity
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