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Michelle Smoller
Marketing Manager, Copywriter (Entertainment & Partnerships), Features Editor, & Content Strategist @Hearst
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WORK HISTORY
Marketing Manager, Copywriter (Entertainment & Partnerships), Features Editor, & Content Strategist @Hearst
Los Angeles, CA, US
Clients: Maybelline, Hearst, Revlon, Allergan Aesthetics]• Oversee creative campaigns, including events, PR. copywriting, marketing for consumer launches and experiential product partnerships, content creation and reporting.• Interview leaders in lifestyle, entertainment, travel, home design and beauty spaces.• Create SEO-optimized editorial across beauty, lifestyle, and entertainment content.• Curate homepage content, editorial calendars, and digital storytelling strategy.• Direct media marketing calendars and branded content for product launches, marketing, and live events.• Write breaking news posts, interviews, and social copy aligned with brand tone.
EDUCATION
Upright Citizens Brigade
Improv Comedy. Sketch Writing.
NYU School of Professional Studies
Entertainment, Media, & Technology, Film, Video, & Broadcasting Program: Specialty in Digital Media Innovation & Business Development.
Vanderbilt University
Bachelor of Arts, Interdisciplinary Studies: Advertising, Communications, Media & Public Policy
SKILLS
ABOUT MICHELLE SMOLLER
Seasoned TV producer, reporter and coordinator for digital content and brand strategy. On-air experience in luxury travel, pop culture, beauty, interviews, and wellness. Creator of original content for television and digital outlets, across dynamic platforms, publications and creative formats. Skilled in a large variety of entertainment, news and production, including creative development, production, partnerships and talent. Adept at creative brand strategy, and building online presence. Interests include content creation, script revision, media strategy, copywriting, public speaking, PR, tech, comedy, film and television, marketing, lifestyle branding, casting, and entrepreneurship.
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