Michelle Boraski

Omnichannel Orchestration Manager @Indegene

Conway, SC, US
MOBILE NUMBERS
+12•••••••63

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WORK HISTORY

Jun 2021 — Present

Omnichannel Orchestration Manager @Indegene

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Princeton, NJ, US

Effectively positioned products and buyer personas to drive customer demand and help sales achieve their revenue objectives • Planned, coordinated and executed engaging multi-channel campaigns and activities designed to drive engagement for multiple pharmaceutical brands• Established strong working relationships with the Brand Marketing teams, Agencies of Record, analytical teams and others

EDUCATION

1986 — 1987

Université Grenoble Alpes

Certificat Pratique de Francais Commercial et Economique

1984 — 1988

University at Albany, SUNY

Bachelor's Degree

1988 — 1990

Middlebury Institute of International Studies at Monterey

Master of Business Administration (M.B.A.)

SKILLS

MergersCompetitive AnalysisEmail MarketingOnline AdvertisingMulti-Channel MarketingCustomer RetentionDigital StrategyLead GenerationDirect ResponseMarketingDatabase MarketingInteractive MarketingAccount ManagementProject ManagementAdvertisingWebsite DevelopmentBusiness DevelopmentDigital MarketingRelationship MarketingStrategyOnline MarketingLife SkillsCustomer EngagementCrmConsultingCustomer InsightReturn on InvestmentIntegrated MarketingEnterprise MarketingBrand ManagementCross-Functional Team LeadershipAnalyticsBusiness StrategyMarketing StrategySocial MediaLoyalty ProgramsB2bDirect MarketingMerchandisingManagement

ABOUT MICHELLE BORASKI

With 30 years of experience in healthcare and B2B marketing, I am a senior manager of…

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