Michele Earhart

About Michele Earhart

Results-Driven Marketing Leader | Omnichannel Media Strategist | Regional Sales Director I’m a results-focused marketing professional specializing in cross-media advertising solutions that boost brand visibility and deliver measurable ROI for local, regional, and national businesses. Leveraging data-driven strategies, I ensure your message reaches the right audience at the right time—maximizing your advertising spend while eliminating waste. In today’s competitive marketplace, reaching qualified buyers is essential. I develop strategic marketing plans that optimize budgets across the most effective media mix—placing your brand front and center to drive sales and increase market share. As a regional market leader, I manage a high-performing sales team across Ohio, Kentucky, Indiana, and Colorado, delivering tailored, high-impact marketing solutions that align with each market’s unique needs. Core Specialties: Geo Graph proprietary technology Omnichannel Marketing Strategy Data-Driven Audience Targeting Advertising Budget Optimization Market Leadership & Expansion Client Relationship Management Cable TV Advertising in over 70 DMA\'s Viamedia is the largest non-MSO affiliated video ad sales organization in the US offering video providers a full turn-key solution from a 100% independent firm. At Viamedia, we are focused on driving revenue through the power of media. We provide video providers across the country with dependable, high quality representation of their advertising inventory, as well as, offering an extensive suite of online marketing services & solutions to help drive the business needs of our customers. In 2025, Viamedia acquired LocalFactor, a programmatic services company. Together, the combined organization continues to deliver results that build lasting client partnerships at scale. supporting over brand partners and delivers billions of impressions annually.

Experience

1. Area Sales Manager

   Viamedia

   Jan 2023 — Present

Education

• Northern Kentucky University

  Bachelor of Arts, Communications

  1988 — 1993

Skills

• Online Marketing
• Sales
• Marketing Communications
• Facebook
• Digital Strategy
• Management
• Creative Direction
• Social Networking
• Radio Advertising
• Brand Development
• Lead Generation
• Account Management
• Radio
• Mobile Marketing
• Media Relations
• Event Planning
• Digital Media
• Selling Skills
• Leadership
• Digital Marketing
• Sponsorship
• Advertising Sales
• Media Buying
• Video
• Marketing
• Television
• New Media
• Marketing Strategy
• Direct Mail
• Sem
• Sales Presentations
• Social Media
• Press Releases
• Public Relations
• Direct Marketing
• Advertising
• Email Marketing
• Promotions
• Salesforce.com
• Integrated Marketing