Michele McKnight

Private Dining Director @Fleming's Prime Steakhouse & Wine Bar

Richmond, VA, US

Actively solicits new business outside of the restaurant to promote private dining sales on a daily basis while facilitating proper execution of all private dining events to ensure client’s expectations are met and the events run smoothly and efficiently with Perfect Execution-Negotiates and prepares event agreements and contracts with clients for all events booked using established guidelines. Reiterates to clients in agreements the events specifics to ensure accurate communication-Actively managing and yielding room minimums to ensure a strong revenue management strategy is being actively executed within the 4 walls-Advises and makes recommendations to clients on menu selections, beverage selections, room assignments, design and set-up. Arranges for all related amenities with outside vendors such as flowers, music, equipment rentals and audio/visual equipment-Follow up with client to assure quality of event, solicit next event and source referrals-Tracks weekly booking pace and sales to continually develop strategies to improve private dining revenue to ensure monthly sales targets are met-Interacts with Management Team on event dates and times, menu development, food set-up and displays for events to ensure the highest quality of food production, standards, presentation and service-Partners with Operating/Managing Partner and Chef Partner to strategically increase private dining revenue through grassroots marketing efforts-Proactively acts as the restaurant’s Brand Ambassador outside of the four walls by attending networking functions, association meetings, conventions, local business and community events.

Longwood University

BFA