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Michel A.
Co-founder, Director (Planning Creative Accounts) @Grupo Tramando
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WORK HISTORY
Co-founder, Director (Planning Creative Accounts) @Grupo Tramando
Mexico, MX
Grupo Tramando is a creative-led, 360° marketing and brand experience agency based in Mexico City. We specialize in designing, producing, and deploying high-impact brand experiences where strategy, aesthetics, and execution converge.As Co-Founder and Director, I lead the creative vision, strategic planning, and client relationships—overseeing campaigns, experiential activations, brand environments, and integrated communication strategies from concept to execution.Our work spans beauty, pharma, consumer goods, automotive, hospitality, and lifestyle, collaborating with global and regional brands such as L’Oréal, Bayer (Pharma & Crop Science), BMW Group, Pernod Ricard, Coca-Cola FEMSA, Volvo Cars, Kimberly-Clark Mexico, Grupo Posadas, BLN Brands, Grupo Nutec and Grupo México.Beyond agency work, Grupo Tramando actively participates as a venture partner in selected businesses across hospitality, tech & lifestyle, and sports, extending our creative and strategic mindset into long-term brand and business building.At Tramando, we don’t just create campaigns—we design experiences that are culturally relevant, visually refined, and built to endure.#Tramando #Agencia #TramandoAgencia #Marketing #Mercadotecnia #Michel #Assam
EDUCATION
Universidad Carlos III de Madrid
Programa de Intercambio, Mercadotecnia
Instituto Tecnológico Autónomo de México
Bachelor of Business Administration (B.B.A.), Stategic Management
ABOUT MICHEL A.
My mottoI see creativity as a living system—constantly evolving, adapting, and responding to its environment.In a world where brands compete for attention, relevance is built through intention, aesthetics, and execution.I believe in designing experiences that feel current, refined, and emotionally resonant. Turning ideas into tangible moments where strategy meets beauty, and creativity becomes something you can feel, not just see.Evolution, for me, is the ability to stay ahead—reading culture, shaping narratives, and transforming concepts into experiences that connect, inspire, and endure.
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