Michael Benesch
Global Retail Brand Marketing Consultant @GLG
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WORK HISTORY
Global Retail Brand Marketing Consultant @GLG
Los Angeles, CA, US
I hold an international retail and marketing consulting role helping lead large international companies and investment firms accomplish their strategic objectives. My goal is to improve decision making and accelerate business innovation by sharing my expertise to identify perspective on corporate retail business strategies, identify risks, global regulatory intelligence, social and corporate governance data (ESG), referencing international business practices, while contrasting geo and country economies- GLG is the world\'s insight network: We connect international decision-makers to the right business experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Bringing powerful insight to every great professional decision- Clients: Fortune 100 companies, private equite and venture capital firms, hedge fund and mutual fund companies, and marketing firms, advertising holding companies, global banks, technology companies, global industrials, etc.
EDUCATION
Eastern Washington University
Bachelor of Arts (BA), Psychology
ABOUT MICHAEL BENESCH
Award winning innovative global integrated marketing and retail executive with year-over-year success in serving consumers while driving brand awareness, demand and distinction, using a powerful blend of art and science: Specialized in delivering unprecedented growth on behalf of youth-driven, iconic premium brands (Nike, Calvin Klein, Ralph Lauren, Nautica) accomplishing the challenging task of making iconic brands bigger and cooler at the same time. 20+ years of Global/ Geo Integrated Brand Marketing, Retail Analytics, and Retail Leadership (Digital and Physical) creating strategy and driving business across multiple cross-category functions: Marketing, Analytical Data Driven Decisions, Product Creation, Supply Chain, International Licensing and Distribution, Sales and Retail General Management with full P&L, Global Brand Management, Retail Presentation Visual Strategy. Strong project management background managing varying levels of opportunity and timelines, running concurrently over extended periods of time. Success building, leading and working with cross functional teams to deliver objectives. With a relentless core focus on innovative consumer experiences and product, he is able to guide a brand’s development from new concept to consumer purchase: Starting with an initial concept, develop branding strategy, create rich consumer experiences in a signature environment both in-store and online, and then following it through to a selling season exceeding all global sales expectations in North America, Europe, Latin America and Asia Pacific. His understanding of international markets is enhanced by living overseas and extensive global retail travel for over two decades. Industries: Apparel | Fashion | Luxury Watches | Consumer Products | Beauty | Hospitality | Lifestyle | Retail | Technology
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