Michael Staley
I help gaming & consumer brands fix customer retention, unit economics, and customer experience issues| VP, Caesars Digital
- Role
- Vice President Customer Operations at Caesars Sportsbook & Casino
- Location
- Peoria, IL, US
- LinkedIn followers
- 500 followers
About Michael Staley
At Caesars Digital, I focus on elevating the brand through strategic marketing and operations, with a particular emphasis on omnichannel marketing programs and customer acquisition/retention. Leveraging a rich background in regional oversight, my expertise lies in analyzing customer databases and crafting strategies that increase customer retention and revenue growth. The team\'s success in the competitive landscape of digital sports betting is a testament to our collaborative efforts in P&L management and player analysis. Our mission is to continuously optimize the customer experience, drive engagement, and ensure sustainable growth for our company.
Experience
Vice President Customer Operations
Feb 2025 — Present
Education
Caterpillar Skilled Trades Program
Industrial Electronics Technology/Technician
1998 — 2000
Southern Illinois University, Carbondale
Master of Business Administration (MBA), Analytics
2015 — 2017
Southern Illinois University, Carbondale
B.S, Hospitality Administration
2001 — 2006
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