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Matvia

Lead Product Development Manager @DIRECTV

Los Angeles, CA, US
EMAILS
[email protected]
MOBILE NUMBERS
+14•••••••35

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WORK HISTORY

Mar 2017 — Present

Lead Product Development Manager @DIRECTV

El Segundo, CA, US

Lead strategy, campaign development and execution for DIRECTV\'s subscription-based satellite video service for the Lodging & Institutions (hospitality, senior living and healthcare) line of business- Marketing campaigns contributed 33% of activations per year for corporate Direct Sales from 20••••23

EDUCATION

N/A

University of Pittsburgh

B.A.

SKILLS

CopywritingEvent ManagementDigital StrategyDigital MarketingPress ReleasesDigital MediaWeb ContentOnline MarketingContent DevelopmentLeadershipContent ManagementSEOGoogle AnalyticsDirect MailTrade ShowsAdvertisingMagazinesWebsite DevelopmentB2b MarketingCreative DirectionMarketing CommunicationsFacebookStrategyPublic RelationsSponsorshipBrand DevelopmentWeb AnalyticsIntegrated MarketingEmail MarketingSemPublishingEvent PlanningMarketing StrategyCorporate BrandingBloggingLead GenerationEditingAdvertising SalesOnline AdvertisingGoogle Adwords

ABOUT MATVIA

Senior marketing leader with 20+ years experience accelerating subscriber acquisition, increasing engagement, and driving revenue growth within entertainment and media organizations. Expert in integrated marketing strategy, product launches, and leading high-performing, cross-functional teams in competitive, business- and consumer-driven markets.

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