Michael Haile
Senior Manager Marketing Planning & Operations Emea @Hilton
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WORK HISTORY
Senior Manager Marketing Planning & Operations Emea @Hilton
Watford, GB
As Senior Manager of Marketing Planning & Operations for EMEA, I lead the coordination and integration of regional marketing initiatives, ensuring they are strategically aligned, insight-led, and deliver measurable impact. Working across a highly matrixed global organisation, I connect regional marketing plans with our Global Marketing & Loyalty strategy—helping to drive customer-centric growth and elevate performance.My role is a blend of strategic planning, cross-functional collaboration, and operational excellence. I shape our quarterly and annual planning processes, run core go-to-market forums, and streamline marketing communications across multiple stakeholder groups. I also lead the implementation of global initiatives at a regional level, acting as the connector between strategic vision and on-the-ground delivery.Key areas of focus include:Leading end-to-end planning and performance rhythms across the regional M&L teamEmbedding best practices and toolkits for campaign planning, measurement, and knowledge sharingTranslating performance data into actionable insights to inform future planning and budget decisionsDriving operational efficiencies and fostering collaboration across markets, functions, and teamsWith a background in integrated marketing and a passion for making complex structures work simply and effectively, I thrive in roles that blend structure with influence—building alignment, driving focus, and helping teams deliver work that matters.
EDUCATION
Herefordshire, Ludlow and North Shropshire College
AAT Level 3 & 4, Accounting and Finance
University of Worcester
MSc Marketing Management, Marketing
Oxford College of Marketing
CIM Level 6 Diploma in Professional Marketing
University of the West of England
BA (Hons) Business Studies, Business
SKILLS
ABOUT MICHAEL HAILE
Strategic Marketing Leader | Driving Growth Through Insight, Planning & Operational ExcellenceHelping organisations turn complexity into clarity through marketing strategies that deliver measurable impact. Leading Marketing Planning & Operations for EMEA at Hilton, ensuring go-to-market strategies are optimised, processes streamlined, and decisions powered by data.Experience spans hospitality, media, and retail sectors, underpinned by commercial acumen and analytical rigour from an early career in accountancy. This unique blend of financial insight and marketing expertise ensures initiatives are both innovative and commercially sound.Core capabilities- Strategic Planning & Forecasting – Aligning marketing initiatives with business objectives- Operational Efficiency – Designing processes that enhance productivity and accountability- Data-Driven Insights – Leveraging analytics to inform strategy and optimise performance- Leadership & Collaboration – Building high-performing teams and fostering stakeholder alignmentPassionate about mentoring and enabling growth for organisations through innovative marketing and digital transformation.
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