Kate Meyers Emery
Senior Digital Communications Manager @Candid
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WORK HISTORY
Senior Digital Communications Manager @Candid
NY, US
Leads strategic vision and content creation for organic social media (325K+ followers), and oversees newsletter (550K+ subscribers) and blog implementation (30K+ readers monthly)-Manages Digital Communications Specialist, Communications Intern, and social media budget-Collaborates across teams to create human-centered digital content-Conceives, develops, and publishes all content for Candid’s organic social media, including copywriting, designing graphics, and scripting, filming, and editing short-form videos; accomplishments include-Increased engagement 304% on social media (325% ↑ on LinkedIn, 758% ↑ on Instagram)-Followers overall increased 47%(153% ↑ on LinkedIn, 235% ↑ on Instagram)-Drove a 300% increase in web traffic from LinkedIn-Uses social listening and active engagement to build community and guide crisis communication -Led response to over 30K comments, tags, and DMs-Oversees Wordpress instance, including project management and maintenance -Helped increased blog readership 2x through SEO optimization and strategic outreach-Manages Candid newsletter, including leading A/B testing, journey development, and list cleanup -Grew email list from 250K to 550K, and increased open rate to 40%+-Conducts qualitative and quantitative analysis of all digital outreach to ensure alignment with goals; adjusts strategy accordingly to guide experimentation and continuously improve -Analyzes and reports on analytics in a monthly dashboard, and yearly social media deck-Collaborates with C-suite and senior staff to develop external and internal presentations, decks, keynotes, and talking points; also supports their thought leadership on social media-Crafted the organization\'s social media brand guidelines, voice, and strategy-Oversees management of the Jira board for comms-Provides training to staff on Sprout Social, Wordpress, Salesforce Marketing Cloud, Canva
EDUCATION
Michigan State University
Master of Arts (M.A.), Anthropology
The University of Edinburgh
MSc, Human Osteoarchaeology
SUNY Geneseo
BA, Anthropology
Michigan State University
PhD, Anthropology
SKILLS
ABOUT KATE MEYERS EMERY
My career started in cemeteries (literally) where I learned to pull histories out of bones, databases, and GIS layers. Now I use that same mix of data driven analysis and eye for storytelling to help organizations create content with clarity, creativity, and just a little strategic audacity.At Candid, I lead digital communications across social media, newsletters, web, and executive messaging—turning nuanced information into content that’s accessible, trustworthy, and widely shared. The result: stronger organizational visibility, experimentation that drives results, deeper audience engagement, and messaging that we can use to communicate with clarity and confidence.If your message is complicated, your data is unwieldy, or your story feels impossible to tell, I’m the one you call.
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