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Chief Executive Officer @Adsquad Media
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WORK HISTORY
Chief Executive Officer @Adsquad Media
AdSquad is a livestream advertising company enabling brands to reach real audiences through a premium creator network, delivering high-visibility, non-disruptive creative formats on livestreams across platforms such as Twitch, Kick and others.I lead product, commercial strategy and partner operations, focusing on:• Leading product vision, commercial strategy and cross-functional execution• Scaling a vetted, brand-safe premium creator network (team-led operations)• Shaping high-impact livestream ad formats with 100% viewability standards• Accelerating agency and advertiser adoption through strategic partnerships• Overseeing go-to-market, revenue growth and international expansion• Driving performance excellence via real-time operational governance (team-managed monitoring & optimization)• Ensuring full measurement transparency (View-through, Click-through, Screen Time, Unique Reach)• Forming key technology and supply alliances across gaming & entertainment ecosystems
EDUCATION
Suleyman Demirel University
3.79, Marketing
Anadolu University
2.86, Faculty of Business Administration
ABOUT MERT KAVASOĞLU
Dynamic Digital Sales & Media Leader with 10+ years of experience across performance-driven advertising, livestream commercialization, and creator-centric media models.My focus lies in scaling sales operations, launching new revenue streams, and designing premium advertising experiences that reach real audiences without disrupting the content they value. I have built and led high-performing commercial teams, managed end-to-end B2B pipelines, and developed brand-safe monetization frameworks aligned with both audience expectations and advertiser objectives.I thrive at the intersection of product, partnerships, and commercial execution, building real-time ad solutions and securing strategic collaborations with leading brands and agencies.Results-driven, innovation-focused, and committed to elevating how brands connect with digital viewers through premium, non-intrusive livestream advertising.Always open to exchanging insights and exploring new opportunities.
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