Meredith Gaskins
Senior Public Relations and Marketing Specialist @Richmond University Medical Center
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WORK HISTORY
Senior Public Relations and Marketing Specialist @Richmond University Medical Center
Staten Island, NY, US
Lead integrated marketing, advertising, and public relations strategy generating 50M+ monthly impressions across multi-channel campaigns• Serve as primary spokesperson and media strategist, contributing to 150+ annual media placements and consistent regional visibility• Fully plan and execute press conferences, ribbon cuttings, and large-scale community initiatives, strengthening stakeholder engagement• Drive high-impact digital and social strategy, achieving: • 3.5M+ quarterly impressions • 57K+ engagements • 300%+ LinkedIn growth• Created and host RUMC Connections podcast, featuring physicians, nurses, and multidisciplinary staff, enhancing storytelling and audience connection• Contribute to multimedia programming (RUMC Vital Signs), expanding brand reach through video content• Lead community-driven initiatives supporting: • 700+ annual health screenings (+33% YoY growth) • 500+ Narcan distributions, directly impacting public health outcomes• Spearhead the Military VIP Program (400+ participants) and volunteer programming, strengthening community relationships• Partner with C-suite leadership and external stakeholders to align messaging and drive strategic initiatives
EDUCATION
University of Delaware
Bachelor of Science, Behavioral Aspects of Health
University of Delaware
Bachelor's degree, Health Behavior Management / Concentration: Sports Management
ABOUT MEREDITH GASKINS
Marketing & Communications Executive with 17+ years of experience driving brand visibility, audience growth, and public engagement across healthcare and digital media.I specialize in building and leading integrated marketing and communications strategies that operate at scale—delivering measurable impact across media, digital, and community channels. In my current role at Richmond University Medical Center, I lead initiatives generating over 50M monthly impressions, drive 150+ annual media placements, and execute high-profile campaigns that elevate organizational reputation and trust.My approach blends strategic leadership with hands-on execution. I work closely with executive teams to shape messaging and institutional positioning while also developing the platforms that bring those strategies to life—from multimedia storytelling to large-scale community engagement initiatives that directly impact public health outcomes.Key Areas of Impact:• Multi-channel campaign leadership (50M+ monthly reach)• Media relations and executive visibility (150+ placements annually)• Digital growth (3.5M+ quarterly impressions, 300%+ LinkedIn growth)• Community engagement (700+ screenings annually, 500+ Narcan distributions)• Experiential marketing (press events, ribbon cuttings, public-facing initiatives)Throughout my career, I’ve earned national recognition through MarCom and Healthcare Advertising Awards for campaigns that strengthen brand positioning and deepen audience engagement.I’m passionate about helping organizations grow their presence, build trust, and connect meaningfully with the communities they serve.
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