Alexander Lutz

Vice President of Public Relations and Marketing @Richmond University Medical Center

Staten Island, NY, US

Lead the design and execution of external marketing initiatives, including ad campaigns, brochures, social media and website content, and the hospital’s official magazine.• Oversee internal communications for patients and staff, including producing the hospital’s monthly newsletter.• Manage the hospital’s SEO, SEM, and website content driving increased visibility and consistently exceeding industry standards in Click Thru Rates and user interactions.• Write and distribute press releases; serve as primary spokesperson with media and in the community, including crisis communications.• Create, write, and host the hospital’s public access television show, RUMC Vital Signs, and co-create the hospital’s podcast show, RUMC Connections.• Represent the hospital at community events and coordinate hospital special functions such as ribbon cuttings and public ceremonies.• Organize over 500 public health screenings and over 100 community outreach initiatives annually.• Oversee a department budget of over $1.3 million; supervise staff, volunteers, and contracted vendors.

St. John's University

Bachelor's degree, Journalism