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Mellora Moore
Fractional CMO @The Marketing Blender
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WORK HISTORY
Fractional CMO @The Marketing Blender
Dallas, TX, US
I lead marketing and revenue strategy for growth-stage and mid-market organizations across home goods, consumer, healthcare, manufacturing, and professional services sectors.I focus on aligning brand, go-to-market, and marketing execution so growth is structured, not reactive.Recent results include:• Built a go-to-market plan to scale art manufacturer new line of business to $70M+ within two years• Reworked product mix and pricing to accelerate revenue velocity• Enabled 5x capacity expansion through CRM restructure• Surfaced a $1.8M revenue decline early enough to redirect territory and channel focus
EDUCATION
Louisiana State University
BA, Mass Communication
SKILLS
ABOUT MELLORA MOORE
I build the kind of marketing engines that turn “what if we…” into $40M business lines, double‑digit category growth, and portfolios that finally make sense to buyers. Over 20 years, that’s meant leading B2B and B2C marketing across consumer goods, manufacturing, higher education, healthcare, and services, in close partnership with sales, product, and executive leadership.Expertise• Lead brand, marketing, and go‑to‑market strategy through growth, expansion, and repositioning• Shape positioning and portfolio narratives that support goals across categories and markets• Translate strategy into marketing that drives measurable business outcomes• Align brand, product marketing, and sales around a clear market storyApproach• Brand‑led decision making grounded in customer, product, and market realities• Clear choices around positioning, messaging, and go‑to‑market priorities• Execution grounded in data‑informed decisions and operating realities• Portfolio and product marketing discipline that scales across marketsResults• $160.5M in revenue through portfolio restructuring and repositioning• $44M in revenue by launching a new line of business• $1.8M revenue decline identified and corrected before material impact• 15‑point conversion lift through full‑funnel messaging and sales alignmentLooking Forward:Always pursuing the next challenge, my goal is to bring brand, product, and go-to-market leadership to companies ready to build what comes next.
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