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Melissa Fernandez
Senior Director, Accounts @Paramount
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WORK HISTORY
Senior Director, Accounts @Paramount
West Hollywood, CA, US
Worked with major content distribution partners, including DIRECTV and Charter Cable, and hotel chains such as Marriott and Hilton to build meaningful relationships growing the business for all partners. Developed multiplatform acquisition, sales and retention strategic plans and campaigns. Secured tradeshow and conference sponsorships and activations to drive awareness of the Showtime Hotel app. Managed a million-dollar sales and marketing budget. Leveraged relationships and cultivated partnerships with cross-functional teams and internal departments to capitalize on revenue and marketing opportunities.
EDUCATION
UC Santa Barbara
Bachelor of Science (BS), Sociology
ABOUT MELISSA FERNANDEZ
Fortune 500 sales executive with expertise in account management, partnership marketing, business development and event activations to achieve sales and revenue goals. Committed to DEI and employee retention.
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