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Melissa Contreras Lebed
Business Analyst @PROEDUCA
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WORK HISTORY
Business Analyst @PROEDUCA
Madrid, ES
Product Manager Colombia- Led cross-functional teams across Product, Sales (B2C & B2B), Marketing, and Finance, leveraging data-driven insights to drive initiatives projected to generate €28M in revenue by Fall 2024- Built integrated Salesforce and Power BI dashboards to provide a 360° view of business KPIs, enabling analytical reporting, improving efficiency, and accelerating data-driven decision-making- Achieved a 20% increase in sales conversion rates by analyzing the sales funnel and implementing targeted, data-driven training initiatives- Led the end-to-end launch of a low-cost brand, defining overall strategy and leveraging data-driven insights across pricing, operations, and sales strategy, generating €800K in revenue- Automated bi-weekly data reporting across four countries using Excel, standardizing metrics, improving data accuracy, and reducing reporting time.Business Analyst- Designed and led a 3-year Latin America Strategic Plan (2023–2026) across five markets, defining cross-brand business objectives, business cases, and implementation roadmaps based on data-driven insights- Analyzed business performance and market dynamics across eight functional areas per country (finance, marketing, sales, operations, etc.), ensuring strategic alignment and turning data into actionable recommendations.Technical skills: Excel, PowerBI, Salesforce, Tableau, and SQL.
EDUCATION
University of Navarra
Bachelor of Business Administration - BBA
IESE Business School
Excellence program offered by the University of Navarra
City University of Hong Kong
Exchange semester
ABOUT MELISSA CONTRERAS LEBED
Business Analyst at PROEDUCA
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