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Melissa Perri
Shopper Marketing Category Lead @Unilever
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WORK HISTORY
Shopper Marketing Category Lead @Unilever
Support Brand Marketing teams in identifying most valuable consumer targets, channel communication strategies, and promotional program objectives, strategies and tactical recommendations for programs leveraging key consumer/shopper insights that drive behavior change. • Created Strategic Vision and developed from ground-up a Shopper Marketing Menu System/Playbook to support 76 Regional Customers across the country simplifying processes, reducing head count by 40%, and strategically…
SKILLS
ABOUT MELISSA PERRI
Dynamic, accomplished sales and marketing professional with over 28 years in the CPG…
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