Anusha Babbar
Senior Vice President, Unilever Wellbeing International @Unilever
Signup · Get unlimited contacts
WORK HISTORY
Senior Vice President, Unilever Wellbeing International @Unilever
Los Angeles, CA, US
Responsible for the international business of the Health & Wellbeing Collective portfolio which includes Liquid I.V, Olly, Nutrafol, Smartypants, Onnit and Welly
EDUCATION
Stanford University Graduate School of Business
Executive Programme in Corporate Innovation
ABOUT ANUSHA BABBAR
Results driven business leader with an 20+years track record of delivering strong business and organizational results working in USA,Asia, Latin America and Western Europe. Comprehensive commercial experience including sales management, digital marketing, P&L management & brand strategy, M&A across multiple product categories like Health & Wellbeing, Fabric Care and Feminine Care,\\ and leading well-known brands like Whisper (Always), Ariel, Tide, Bold, Lenor, Nutrafol, Liquid IV, Welly, Olly, Smartypants, Onnit and Equilibra. Founders mindset demonstrated willingness and ability to get my hands dirty and operate at feet level. Define the strategy and own the execution with equal pride. Recognised for driving senior stakeholder (CEO, GM) engagement and influencing the digital and ecommerce agenda globally. Passionate about building high performing teams and experience managing multi functional teams across geographies, nationalities and cultures. Results I am really proud of include successfully integrating and expanding acquired Health & Wellbeing brands into international markets with extraordinary success, establishing Unilever’s ecommerce business in South East Asia and Australasia, setting up my own personalised gifting solutions business, delivering the strongest results on P&G UK’s biggest business (Fabric Care) in 10 years, leading two white space launches for P&G which won multiple external and internal awards and winning the Cannes Lion 2006 for Whisper Choice launchProven experience in:• Brand and Portfolio Management including new brand launches and business turnaround• E-commerce strategy and operations across B2C, B2B, D2C, Omnichannel, marketplace and pure play models• Digital Media strategy and operations including hands on experience in Data Driven and Performance Marketing on key digital platforms like Youtube, Facebook, Google & Instagram• New business models including digitisation of traditional models, social commerce and first party data driven models• Mergers & Acquisitions from License to Hunt through Due Diligence to acquisition, integration and scale up• Organisational Design and building High Performing Teams • Strong retailer collaboration with retailers across UK, US, Asia and Australia (Amazon, Alibaba, Shopee, Coles, Woolworths, Ocado, Boots, Tesco, Sainsburys, Watsons)• Entrepreneurship
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.