Melissa F.
Senior Email Specialist, Email Strategy @Esri
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WORK HISTORY
Senior Email Specialist, Email Strategy @Esri
Redlands, CA, US
Creates emails, engagement studio drips, and dynamic content variables, including templates for use by others within the marketing function• Creates nurturing and scoring programs to support the marketing organization• Documents marketing automation processes, programs and procedures• Monitors and reports on effectiveness metrics related to tactics and programs managed by the marketing automation program and related applications• Standardizes, cleanses and uploads contact lists into the MAP• Provide consultative support for the Marketing Division to improve email channel performance and share best practices• Trains marketing resources on how to measure email effectiveness, run reports and accomplish basic tasks within the MAP
EDUCATION
Crafton Hills Community College
Associate Degree, Liberal Studies
University of Redlands
Master of Business Administration - MBA, Marketing
California State Polytechnic University-Pomona
BS, Journalism
ABOUT MELISSA F.
I\'m a seasoned marketing professional, content writer, and researcher. I have experience…
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