Ateeksha Chaudhary
Marketing Strategist @Esri
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WORK HISTORY
Marketing Strategist @Esri
Led market research and competitive intelligence initiatives to identify growth opportunities and inform GTM strategy across multiple B2B industries- Built data-driven market segmentation and tiering frameworks using firmographics, demographics, and behavioral data to prioritize high-value accounts and improve sales and marketing focus- Designed and executed ABM and audience strategies using Demandbase, improving targeting precision, engagement quality, and brand visibility among priority accounts- Partnered cross-functionally with marketing, sales, and product teams to translate analytics insights into actionable GTM and audience strategies- Leveraged advanced analytics and dashboards to continuously optimize audience performance and resource allocation.
EDUCATION
Banasthali Vidyapith
Engineer’s Degree, Electronics and communication engineering
University of California, Irvine - The Paul Merage School of Business
Master of Science - MS, Business Analytics
ABOUT ATEEKSHA CHAUDHARY
GTM and marketing analytics strategist with 7+ years of experience driving data-backed growth for enterprise and B2B organizations. I translate market, customer, and product data into actionable GTM strategies that improve pipeline performance, positioning, and revenue outcomes.My work sits at the intersection of AI, advanced analytics, and go-to-market strategy, from building AI-powered dashboards and market intelligence systems to enabling real-time decision-making across marketing, sales, and product teams.I leverage Python, SQL, Power BI, Tableau, and Excel to turn complex data into clear, executive-ready insights that actually get used.
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