Chris Higgins

Senior Campaign Manager @Esri

Align stakeholders, market research, and digital performance management teams to establish go-to-market strategies as part of the Integrated Marketing team Manage demand generation for Esri\'s analytics products and capabilities Developed go-to-market strategy for new market expansion Design customer journeys with multiple content pieces, emails, and ads which lead to pipeline generation Ideate, edit, and approve copy for email, blog, and long-form content such as ebooks