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Melissa Alcorn
Director of Engagement & Services @Four Seasons Health Club
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WORK HISTORY
Director of Engagement & Services @Four Seasons Health Club
Bloomington, IL, US
As Director of Engagement and Member Services at Four Seasons Health Club, I work closely with our CEO to shape the club’s five-year vision and bring big-picture plans to life. I lead our marketing and public relations efforts, manage budgets, and ensure our club is well-connected to our community, including facilitating our Corporate Partnership Program.I also have the privilege of leading an incredible team, from front-line staff to our Member Services Manager, Sales Coordinator, and Group Fitness Manager, ensuring our members and staff feel supported, engaged, and inspired. I manage member communications, policies, and agreements, while planning community events and programs that bring our club and local community together. My role blends strategy, creativity, and people leadership to make the Four Seasons experience the best it can be.
EDUCATION
Illinois State University
Bachelor's degree, International Business
SKILLS
ABOUT MELISSA ALCORN
With a proven track record of leading teams, executing national marketing campaigns, and driving business growth, I bring over a decade of experience in operational leadership and strategic marketing. My career has been defined by a passion for delivering exceptional results through innovative strategies and a people-first approach.As Executive Vice President and Vice President at Macaroni Kid National, I spearheaded high-profile national campaigns for brands like Disney, Procter & Gamble, and Target, managing cross-functional teams and providing strategic direction to a network of 500 local publishers. These efforts elevated brand visibility and created lasting partnerships while ensuring operational excellence across the organization.In my entrepreneurial role as Editor and Publisher of the Bloomington-Normal edition of Macaroni Kid, I built a thriving local media platform from the ground up, growing the subscriber base to over By managing content creation, local advertising sales, and social media campaigns, I delivered tangible value to both businesses and families in the community.Currently, as Director of Engagement & Member Services at Four Seasons Health Club, I focus on enhancing member experiences, driving retention and growth, and fostering meaningful corporate and community partnerships. My responsibilities include creating marketing strategies, organizing impactful events, and promoting the organization\'s core values to cultivate a welcoming environment for members and guests.I thrive on leading dynamic teams, executing strategic visions, and building meaningful relationships that drive business growth. My expertise lies in blending creativity with operational precision to deliver measurable results, whether through engaging marketing campaigns or fostering strong community ties.
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