Melia Whiteside
Senior Vice President at The Link Group
- Role
- Senior Vice President at The Link Group
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Melia Whiteside
Specializes in uncovering marketing insights through qualitative and quantitative…
Experience
Senior Vice President
Feb 2023 — Present
Education
The University of North Carolina at Chapel Hill
Bachelors of Science in Business Administration, Marketing
2004 — 2008
Skills
- Primary Research
- Advertising Research
- Online Research
- Analytics
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Report Writing
- Survey Research
- Market Analysis
- Focus Groups
- Survey Design
- Questionnaire Design
- Product Development
- Consumer Behaviour
- Quantitative Research
- Marketing Research
- Positioning
- Customer Insight
- Online Moderation
- Data Analysis
- Segmentation
- Brand Equity
- Qualitative Research
- Secondary Research
- Marketing Communications
- International Research
- Marketing
- Ethnography
- Market Research
- Competitive Analysis
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