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Melanie Overcast Costello
Go to Market Insights Manager North America Retail Sales @Pinterest
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WORK HISTORY
Go to Market Insights Manager North America Retail Sales @Pinterest
Own insights and analytics support for all North America Retail advertising.Lead a 7-person team delivering consumer journey research and behavioral analysis, packaged in advertiser-ready pitch narrativesBuilt and scaled Pinterest’s largest consumer shopping research program, informing strategy across 11 categories and 7 countriesDesigned AI-enabled workflow for custom behavioral analysis, reducing timeline for delivery by 60%
EDUCATION
University of California, Berkeley
Master of Information & Data Science (MIDS)
University of Montana
Bachelor of Arts (BA), Broadcast Journalism
SKILLS
ABOUT MELANIE OVERCAST COSTELLO
Consumer insights and analytics leader with 10+ years of experience driving marketing and advertising strategy. Currently supporting $1B+ in retail ad revenue, partnering cross-functionally with sales, product and measurement teams. Experienced in SQL- and Python-driven analysis, global research programs and executive storytelling. Known for building scalable insights frameworks in ambiguous, fast-moving environments.
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